News Update


After a Philippines tourism film used foreign footage, an apology was given

Images of rice paddies in Indonesia, sand dunes in the United Arab Emirates, and a plane landing in Switzerland were used in the promotion.

The company, DDB Philippines, said they were sorry for the “unfortunate mistake.”

Christina Garcia Frasco, who is in charge of tourism in the Philippines, said that no public money was used to make the film.

Ms. Frasco said that the Department of Tourism had asked the advertising agency, DDB Philippines, several times to confirm that the materials used in the movie were theirs and were original.

She said, “On ALL of these occasions, DDB assured the DOT over and over that all materials are original and belong to them.”

It was made as part of the “Love the Philippines” campaign, which started in late June and cost £708,298 (US $900,000).

The first people to figure out that the vids were from other countries were the French news agency AFP and the Filipino blogger Sass Rogando Sasot.

Ms. Frasco said that the department would make sure that DDB Philippines owned up to the film.

In its own statement, DDB Philippines said that using stock footage in mood videos is common in the advertising business, but it said it was sorry for using other videos in this case.

“Using foreign stock footage in a campaign to promote the Philippines is very wrong and goes against the DOT’s goals,” it said.

The video was taken down, and the company said it would help the tourism department with its probe.


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