The statement comes despite the UK’s decision to postpone its 2030 ban on the sale of new petrol and diesel vehicles until 2035.
Nissan’s CEO stated that the company’s decision was “the right thing to do.”
The SMMT, the car trade organization, is concerned that delaying the ban will cause consumers to prolong the transition to electric vehicles.
Nissan will also deploy new battery technology by the end of the decade, which it claims would lower both charging time and EV costs.
“In Europe, Nissan plans to go fully electric by 2030.” “We believe it is the right thing to do for our company, our customers, and the planet,” said Nissan CEO Makoto Uchida.
Cost objective
In an interview with the BBC, Mr Uchida stated that the company’s goal was to reduce the cost of electric vehicles for clients so that they were no more expensive than gasoline and diesel automobiles.
“It may take a bit of time, but we are looking at the next few years,” he stated.
“We are looking at it from the point of view of the technology, from the point of view of cooperating with suppliers, and of course working with the government on how we can deliver that kind of cost competitiveness to the consumer,” said Mr. Uchida.
Will price parity be achieved by 2030? “That’s what we’re aiming for,” Mr Uchida acknowledged.
Mr. Uchida also stated that the company is accelerating the development of a different type of battery technology known as all-solid-state batteries (ASSB), which are lighter, cheaper, and faster to charge.
“We are going to have a pilot plant for ASSB in Japan from next year, and we want to ensure they can be mass produced by 2028,” he stated.
“There are a lot of challenges with this, but we do have a solution, and we are on track [to meet that target]” , he stated.
Battery manufacturing facility
Nissan is the only automobile manufacturer in the UK with its own battery manufacturing facility.
It revealed intentions to invest £1 billion in developing the site near to its Sunderland auto manufacturing last year. The government invested £100 million on the project.
This gives Nissan a competitive advantage over other automakers, who source the vast majority of their batteries from China.
