A Chinese livestreamer died shortly after being caught on Douyin, China’s version of TikTok, ingesting enormous amounts of alcohol.

Brother, the user During a broadcast last Tuesday, three thousand people consumed at least seven bottles of baijiu liquor.

According to Chinese media, he was discovered dead 12 hours after his broadcast.

His death, which has been widely discussed on China’s internet, has prompted calls for tighter supervision of the country’s burgeoning livestreaming business.

Local media disclosed the 34-year-old’s surname name as Wang, and he specialized in consuming the Chinese liquor during livestreams. Baijiu is a powerful spirit with up to 60% alcohol content.

On May 16, he took part in four one-on-one bouts, in which influencers compete to earn the most gifts from followers in a short period of time.

He lost three rounds and was forced to drink bottles of baiju as punishment. According to viewers, he drank at least seven bottles that night.

Wang’s livestreaming concluded just after midnight. A buddy told a Chinese news site that he was discovered deceased the next day.

“When his family found him, he was already gone, and he didn’t even get a chance for emergency treatment,” a man named Mr Zhao told Shangyou News. On Saturday, a funeral was held.

Douyin already prohibits drinking during livestreams, with consequences ranging from warnings to removal from livestream competitions and display on the app.

Mr Wang had previously been barred from the app for drinking. However, he got around this by starting fresh accounts, according to Chinese media. His most recent Instagram account had almost 44,000 followers.