According to Avon, women preferred to “touch and experience” the items they were purchasing.

The multinational beauty giant relied on a horde of door-to-door sales representatives for many years in order to personally demonstrate their products.

However, the Covid pandemic has accelerated the move to internet shopping.

The 137-year-old retailer is now changing course and incorporating physical stores into its toolkit of sales strategies.

It will open stores in Brazil and South Africa in addition to the UK. In Turkey, it already has 63 stores.

Global Chief Executive Angela Cretu called the company’s search for methods to follow women “wherever they spend their time” and called the initiative a “exciting new chapter”.

The UK locations, which should open in the upcoming two months, would