Threads users are down by more than half, according to Mark Zuckerberg.
Within five days of its inception earlier this month, the Twitter competitor had more than 100 million members.
However, Mr. Zuckerberg has admitted that those figures have now fallen.
“If more than 100 million people sign up, it would be ideal if all of them, or even half of them, stayed.” “We’re not quite there yet,” he admitted.
Mr Zuckerberg, who made the remarks in a call to staff recorded by Reuters, described the situation as “normal” and predicted that retention would increase as new features were added to the app.
Threads has previously been chastised for having restricted capabilities, such as the ability to control which postings are displayed and what content is offered.
Chris Cox, Meta’s chief product officer, informed colleagues that the company was now focusing on introducing additional “retention-driving hooks” to entice users to return to the site.
He provided the example of “ensuring that people using the Instagram app can see important Threads.” The two networks are inextricably linked; users must have an Instagram account to join up for Threads.
Mr. Zuckerberg also informed employees on the company’s massive wager on the Metaverse, a yet-to-be-created virtual reality realm.
He claimed work on the augmented reality (AR) and virtual reality (VR) technology that would power it was “not massively ahead of schedule, but on track,” but he didn’t expect it to be widely available until the next decade.
That projection may exacerbate fears that Meta has devoted too much time and money to the Metaverse – its Reality Labs segment, which manufactures VR headsets and other goods, has incurred multibillion-dollar losses.
The corporation as a whole, on the other hand, continues to perform well financially, reporting a $7.79 billion profit in the most recent quarter.