News Update


Carrefour will suspend Pepsi sales due to price increases.

On Thursday, the French supermarket posted notices in stores in France, Spain, Italy, and Belgium informing customers of the move, which will effect brands such as Pepsi, Doritos, and Quaker cereals.

Pepsi said it will try to negotiate in “good faith” in the future.

The feud comes as food costs continue to rise at an alarming rate.

In France, according to the most current government statistics agency report, food costs jumped 7.1% year on year in December.

Last year, French Finance Minister Bruno Le Maire pressured big food businesses to lower prices by threatening extra taxes on “undue” earnings.

In an effort to get a handle on the situation, the government has also pushed the deadline for price negotiations between food businesses and stores to this month.

Pepsi has boosted its prices in recent years to reflect rising costs. It indicated in October that it projected more raises in 2024.

The corporation has also engaged in what critics call “shrinkflation” – shrinking the size of packets for sale while not lowering prices at the same rate.

Carrefour, France’s second-largest retailer, has been one of the most vocal opponents of the practice.

In September, it was reported that a French store had posted’shrinkflation’ notices on several products, including Lipton Ice Tea, a Pepsi brand.

According to the revised Pepsi product notes, which the business released on LinkedIn, “we are no longer selling this brand due to unacceptable price increases.”

Despite the pricing war, French consumers will be able to purchase Pepsi goods that are currently on the shelves, according to a representative for Pepsi.

Pepsi stated that it had been in talks with Carrefour for several months.

“We will continue to engage in good faith in order to try to ensure that our products are available,” the company added.


Your email address will not be published. Required fields are marked *